Digital Marketing 101: Ten Tips for Building Small Business Success Online

A digital marketing strategy is just one essential component of business success. By following the ten tips below, you’ll be on your way to ensuring that your small business is seen and valued by current and potential customers. 

1. Optimize Your Website

Your website is often the first point of contact a potential client/customer has with your business. An unprofessional, slow-loading, or difficult to navigate website will make a poor first impression. Make sure that your website loads quickly and is designed to help consumers easily find what they are looking for.

2. Don’t Neglect SEO

SEO, or search engine optimization, is the ability of your site to be found on the web through search engine results. More visibility leads to increased traffic to your site, which can lead to increased sales. Performing an SEO audit on your website is a good first step to determining how visible your site is, and what improvements can be made to your site to increase visibility. A good free tool for performing an SEO audit is Ubersuggest. 

3. Create Eye-Catching Visuals

Text-only content can easily get lost in the sea of media that is generated and posted every day. Well-designed, arresting visuals can help get your content noticed. Free tools such as Canva and Snappa can help you easily create graphics for social media, ads, blogs, and more.

4. Get Social (Media)

No digital marketing strategy is complete without a social media presence. Social media is a powerful and effective tool for reaching your target audience on a mass scale. Before launching any social media accounts, figure out what platforms your target audience is using, then go where your potential clients/customers are. This will help you focus your message and create more awareness for your brand.

5. Generate Interactive Content

When it comes to social media, engagement, not number of followers, is key. Creating interactive content, such as polls, quizzes, stories, carousels, and 360-degree photos and videos, can create higher engagement for your audience. Polls and quizzes are also a great way to easily collect insight from customers on new or existing products and services. 

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6. Pay for Online Ads

Paid ads are a great way to get noticed in Google searches and on social media platforms. Google text ads can help your company get noticed when potential clients/customers are searching for specific keywords. Social media ad managers help you easily create paid ads that target a specific audience including such demographics as age, location, income, education level, job titles, and more. Google ads for searches. Youtube ads 

7. Ask for Reviews

Customers have a lot of choices these days in what products or services to purchase. The quantity and quality of reviews a company has received can help it stand out from its competitors, and influence a customer’s buying decision. Make sure that you are asking your past clients/customers for reviews, and that you are monitoring and responding to new reviews, especially negative ones. 

8. Be Punctual

A huge factor in the success of any small business is its level of customer service. Good customer service includes responding to client/customer inquiries and feedback as soon as possible. With digital platforms, input can come in many different forms, including Facebook messages, emails, and website chats; regardless of the form, it’s important to respond to these messages as soon as you receive them in a helpful, consistent manner. 

9. Run Targeted Email Campaigns

Email marketing can be one of the most effective forms of marketing for any business. In order to ensure that your emails are being opened and read, it is important to create targeted email marketing campaigns that include value for recipients. Email campaigns are a great opportunity to highlight new products or services and special promotions, or to provide free information that your customers/clients would find useful. 

10. Optimize Google Business Listing

If you haven’t yet done so, set up (or claim) your Google My Business Listing. This listing for your business is an essential tool for showing up in local Google searches, and it provides potential clients/customers with important information including your location, hours, business details, contact information, and reviews. Make sure that all information on your Google My Business listing is correct, and that you update it whenever anything changes with your business. 

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Taking these ten steps towards building a successful digital marketing will help your small business become more effective and visible online. For more information, and for help with any of your small business marketing needs, contact Fivenson Studios digital agency today. 

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